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Solutions
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Counterpoint Research estimated the storage capacity requirement for autonomous vehicles to balloon over 2TB in the next decade
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Innovations
ZONED STORAGE
Addresses data center scale with increased capacity, better QoS with lower TCO
Data and Media & Entertainment: Bringing Content to Life
IS YOUR MEDIA & ENTERTAINMENT CONTENT WORTH PROTECTING?
Data Intense Rich Content Challenges Media & Entertainment Industry
The media and entertainment (M&E) industry is undergoing a paradigm shift in data storage driven by massive volumes of digital content generated from much larger assets, and continually growing in both size and density. Petabyte-scale storage architectures and new data-intensive formats are required to address the creation, editing, manipulation and transmission of this digital data in support of initial production efforts, collaborative editing and post-production activities. In an industry where content is paramount, it’s never been more important to archive and protect digital assets.
$759B
The M&E industry will generate $759 billion in revenue by 20211
2PB+ per Film
A single film can produce over two petabytes of data that may reach one exabyte by 20242
Digital content generated from production houses and studios are reaching new levels of growth, mostly propelled by higher image resolutions and faster frame rates that are pressuring legacy storage infrastructures and associated budgets.
SOURCE: ERIK WEAVER, GLOBAL DIRECTOR, M&E MARKET DEVELOPMENT, WESTERN DIGITAL
HELPING DATA LIVE FOREVER
Bringing Data to Life and Helping to Protect it to Last Forever
As today’s media workflows increase in size and speed and with big data analysis and fast data processing added to the mix, the need to better manage the entire lifecycle of content becomes even more important. Building an efficient and effective workflow requires the use of a hybrid storage infrastructure, as well as leveraging the speed benefits of on-premises storage with the distribution capabilities of cloud.
How Sundance is Preserving its Legacy
MANAGING THE DATA THAT BRINGS CONTENT TO LIFE
Western Digital Offers a Portfolio of Products, Systems and Solutions that Exceed the Content-Rich Demands of the M&E Industry
Post Production
POST-PRODUCTION
Diverse Storage Requirements for Post-Production Workflows
Post-production workflows have a diverse set of digital storage requirements. Whether in live broadcast or feature length films, aspects of the workflow that need faster data rates and memory-like performance are driving an increased demand for flash-based solutions. No matter the size of the file or number of creative collaborators, storage can’t get in the way of the creative process.
Other areas of the post-production workflow, such as asset management, archiving, and distribution have a different set of storage requirements. Deploying a modern cloud-enabled storage infrastructure can transform the creative process by boosting productivity while lowering overall cost.
A TRUSTED PARTNER IN MEDIA & ENTERTAINMENT
Whether live-broadcast or feature-length movie, Western Digital provides numerous solutions that alleviate potential roadblocks in post-production workflow. From reducing latency for distributed collaboration to delivering the benefits of cloud with the security and flexibility of an on-premises or a geo-distributed hybrid cloud, we are committed to working with content creators and brands to ensure media is delivered when and how it is needed.
Media & Entertainment — Post-Production
For more information regarding Post-Production, please send a message using the link below.
Production data management
PRODUCTION DATA MANAGEMENT
Accommodate Massive Data Growth
As resolution and file sizes grow to support HD, 4K, and beyond, and more content is captured and created, efficiently storing and managing the massive data growth, while maintaining the requisite user performance, is imperative. To accommodate this data explosion, simplify production workflows, and ensure data management transparency, content curators and production studios are turning to native real-time data tiering.
SIMPLY SCALABLE STORAGE FOR MEDIA
Western Digital offers a diverse range of solutions designed to meet environmental, performance and capacity requirements. Products optimized to efficiently and cost-effectively store and protect rapidly growing volumes of multimedia data for long periods of time cost effectively.
MEDIA & ENTERTAINMENT — PRODUCTION DATA MANAGEMENT
For more information on how Western Digital can help store more data for longer periods or time at a lower cost, please send a message using the link below.
Content distribution
CONTENT DISTRIBUTION
Enhanced Content Distribution
The pace of disruption in the media industry is accelerating, and content creation is as dispersed as consumers are diverse. Exponential growth in IP-delivered content is reshaping distribution models, consumer viewing habits, and advertising.
To be competitive in this new model, providers must understand behaviors and quickly adapt, map, and deliver content to the target audience on any screen. They need to analyze consumer behavior data to effectively deliver the appropriate high-quality video experience, while minimizing operational costs associated with video processing, storage, and CDN delivery.
A PARTNER IN MEDIA & ENTERTAINMENT
Whether it’s about understanding behaviors, speeding up delivery of high-quality content, providing a unique experience to millions of patrons globally, or ensuring your content lives forever, Western Digital offers a range of solutions that harness the power of data.
Media & Entertainment — Content Distribution
For more information regarding Content Distribution, please send a message using the link below.
Archive
ARCHIVE
Instant Access to All Your Media Files
Producers are doing more to engage audiences long after the production release. To do so, their content must be online and quickly accessible. Tape and traditional file-based systems are either too slow, too expensive or are difficult to scale and access. A transformative solution provides affordable, scalable online access to all indispensable media asset that is easy for creative artist to access.
ELIMINATE NEED FOR TAPE
By keeping all media assets on-line, creative and marketing teams have instant and easy access to content when they need it. Ultrastar platforms combined with distributed files systems change the economics of long-term storage of media assets by delivering the benefits of cloud at the cost of tape. Gone are the delays and frustrations that are typical when managing large tape environments.
Media & Entertainment — Archive
For more information regarding Archive, please send a message using the link below.
Video Streaming
VIDEO STREAMING
The Rise of Personalized Entertainment
The whole family used to crowd around the TV at night to watch their favorite shows on one of only a handful of channels they could receive, interspersed with commercials for everything from bubble gum to dish soap. Today, that family is watching content from one of hundreds of providers, on their own individual screens, at their own leisure, and seeing ads targeted to their personal interests.
Data centers have evolved to cope with these new viewing habits. Instead of a one-to-many broadcast architecture, they are now designed for a one-to-one streaming configuration. Content distribution networks now employ streaming analytics to provide real-time insights to content providers and personalized content to individual users.
55%
Of US households in 2017
subscribe to monthly video streaming services, a growth of 450% within the prior decade3
A TRUSTED PARTNER FOR BIG AND FAST DATA
Streaming personalized entertainment requires both big and fast data. Our high-capacity and low-power helium hard drives provide the storage for all this streaming material, while our SATA SSDs cache them for fast delivery. In the back end, our NVMe SSDs power the analytics behind the distribution and advertisement.
Media & Entertainment — Video Streaming
For more information regarding Video Streaming, please send a message using the link below.
Enhanced DVR
ENHANCED DVR
Enhanced xDVR — Pause-Live-TV, Lite DVR, and Local VoD Library
According to Park and Associates, Cloud DVR will grow from the 18 million subscribing households reported in 2016, to almost triple that number in 2020, with 42 million4
Live TV streaming in cloud-based infrastructure posts challenges to multichannel video programming distributors (MVPDs) in offering features, such as Pause-Live-TV (PLTV), that the viewers still love in traditional DVRs. When everybody is pausing and rewinding the video at the same time during a sporting event, a network surge is created, causing congestion from streaming broadcast/multicast videos to delivering unicast video streams to each of the subscribers.
Caching at the set-top boxes (STBs), using embedded or removable NAND flash, enables buffering the video to support PLTV locally without going all the way back to the cloud. Removable flash can also be used for local VoD library and lite DVR application for TV or satellite services with lack of broadband return path capability.
42 M
cDVR Household
expected by 20234
A TRUSTED PARTNER IN THE CONNECTED HOME MARKET
Whether the challenge is embedded or removable, high-endurance or data-retention, Western Digital has engineered and created a complete portfolio of products that provide the best solution for all connected home application needs.
Media & Entertainment — enhanced dvr
For more information regarding Enhanced DVR, please send a message using the link below.
THE M&E INDUSTRY AGREES
EPFL (École Polytechnic Fédérale de Lausanne) is responsible for preserving 50 years of music performed at the Montreux Jazz Festival in Switzerland, and making the archives widely available for research and public use. No easy task especially when content was recorded and stored in different formats, devices and locations, over the years.
To meet these goals requires an infrastructure capable of digitizing, capturing and ingesting the festival’s AV content and event-related contextual content (photos, testimonials, etc.) for long-term preservation.
SOURCE: EPFL SELECTS WESTERN DIGITAL TO PRESERVE 50 YEARS OF JAZZ MUSIC, CASE STUDY (WESTERN DIGITAL)
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Read MoreForward Looking Statements
This webpage may contain forward-looking statements, including, but not limited to, statements regarding our product and technology portfolio, the capacities, capabilities and applications of, and market for, our products, our strategies and growth opportunities, and market trends. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the forward-looking statements. The risks and uncertainties are discussed more fully in Western Digital Corporation's filings with the Securities and Exchange Commission, including our most recently filed periodic report, to which your attention is directed. Readers are cautioned not to place undue reliance on these forward-looking statements and we undertake no obligation to update these forward-looking statements to reflect subsequent events or circumstances, except as required by law.
Disclosures
1. Source: PwC's Entertainment & Media Outlook Forecasts U.S. Industry Spending to Reach $759 Billion by 2021, Press Release (PRNewswire, 6/6/17) 2. Source: In 10 Years A Single Movie Could Generate Close To 1 Exabyte Of Content by Tom Coughlin (Forbes, 10/5/14) 3. Source: Digital media trends survey, 12th edition by the Center for Technology, Media & Telecommunications (Deloitte Insights, 2018) 4. Source: Brett Sappington, Senior Director of Research at Parks Associates
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