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Solutions
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BUCKLE UP
Counterpoint Research estimated the storage capacity requirement for autonomous vehicles to balloon over 2TB in the next decade
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Innovations
ZONED STORAGE
Addresses data center scale with increased capacity, better QoS with lower TCO
Automotive & Transportation: Data Fuels the Future
HOW DATA DISRUPTS
Data Disrupts Auto & Transportation Industries
The automotive and transportation industries are on the cusp of a disruptive technology phase. Vehicles are not simply mechanical engines but are now data centers on wheels, driving a new generation of storage infrastructure needs. As cars become connected and autonomous, massive amounts of data are being created and consumed. This requires new approaches in data processing that improve communications and interactions between humans and vehicles, vehicles and vehicles (V2V), and vehicles and infrastructures (V2I), while enabling a better and safer driving experience. This places massive demands on data storage and processing at the edge while pushing the boundaries of cloud-based services in the core.
1TB by 2022
It is expected that a single autonomous car will have up to 1TB of storage by 20221
24.4% by 2022
Connected car penetration is at 10.4% in 2018 and expected to hit 24.4% in 20222
When buying a car today, it is the whole technology package that interests a buyer, not just the engine and mechanical components. Over the last 20 years, the number of electronic control units in the car has grown dramatically, controlling everything; from the drivetrain and emissions to door locks, climate control and suspension and this trend continues as the industry moves towards electric and hybrid vehicles.
SOURCE: THE DRIVING FORCES OF AUTOMOTIVE STORAGE BY MARTIN BOOTH, WESTERN DIGITAL (COMPUTER BUSINESS REVIEW, 8/24/17)
FUELING AN INDUSTRY WITH DATA
Data Fuels the Future of Automotive and Transportation
The automotive and transportation industries are investing in new data center infrastructures and edge technologies that extract immediate intelligence from captured data, not only to enhance the driving experience, but to also make it safer. This creates a need for new storage, and network and computing infrastructures that combine cloud services with in-car computing power to handle the massive amounts of data collected by connected cars.
What is Driving Driverless Cars?
DRIVING MARKET DISRUPTION WITH DATA
Western Digital Offers a Proven Portfolio of Automotive-Grade Products Designed for the Evolving Market Requirements of Connected and Autonomous Vehicles
NAVIGATION AND INFOTAINMENT
The Future of Navigation and Infotainment
Navigation and infotainment systems are becoming standard features on many cars, providing convenience and entertainment. Beyond powering the stereo and guiding a driver from point A to point B, modern-day navigation and infotainment systems also control everything from mobile communications to vehicle setup and weather notifications. As a result, these systems store and process large amounts of data, including 3D maps, operating system software, HMI, and user data.
To reliably store this data, both the environment and quality requirement of the vehicle must be considered.
98%
of new cars sold
will be connected to the internet by 20203
50
Minutes/Day
On average, car owners spend 50 minutes/day in their car4
A TRUSTED PARTNER FOR THE AUTOMOTIVE MARKET
Transportation represents a promising — and challenging — market for digital technology. By providing the required quality and reliability, as well as the capacity to meet the growing onboard storage needs, our automotive solutions offer the potential for car manufacturers to push the boundaries of the connected car experience.
Automotive Embedded Storage Solutions
The automotive industry is on the cusp of a disruptive technology phase — cars are not simply mechanical engines but are computers on wheels driving a next generation of hardware and software requirements.
Digital Cluster
DIGITAL CLUSTER
Digital Cluster is Helping to Provide Important Safety Data to the Driver
Car instrument panels are evolving from the traditional needle gauge to digital displays, allowing the driver to receive more information and to change what information is displayed and how it’s displayed. As a result, the user experience is seamless, the journey is personalized and more enjoyable, and the car provides warning messaging to the driver to help prevent accidents.
This ability to display more personalized driving information graphically is enabled by iNAND embedded flash drives, which store the operating system software as well as graphic/display data.
A TRUSTED PARTNER FOR THE AUTOMOTIVE MARKET
Transportation represents a promising — and challenging — market for digital technology. By providing the required quality and reliability, as well as capacity to meet the growing onboard storage needs, our automotive solutions offer the potential for car manufacturers to push the boundaries of the connected car experience.
Automotive Embedded Storage Solutions
The automotive industry is on the cusp of a disruptive technology phase — cars are not simply mechanical engines but are computers on wheels driving a next generation of hardware and software requirements.
Autonomous Drive
AUTONOMOUS DRIVE
Safely and Reliably Powering Autonomous Drive
The autonomous drive computer will need to pull information from sensors, maps, and artificial intelligence (AI) databases to function safely.
iNAND embedded flash drives become crucial to making sure data is available and reliable when it’s needed. iNAND embedded flash drives provide real-time edge storage for the autonomous drive computer to overcome latency and connectivity issues that arise when accessing the cloud.
$7T
worth of economic activity and new efficiencies
annually by 2050 for autonomous cars5
94%
driver error assigned
as critical reason for car crashes in US6
A TRUSTED PARTNER FOR THE AUTOMOTIVE MARKET
Transportation represents a promising — and challenging — market for digital technology. By providing the required quality and reliability, as well as capacity to meet the growing onboard storage needs, our automotive solutions offer the potential for car manufacturers to push the boundaries of the connected car experience.
Automotive Embedded Storage Solutions
The automotive industry is on the cusp of a disruptive technology phase — cars are not simply mechanical engines but are computers on wheels driving a next generation of hardware and software requirements.
Telematics/OTA
TELEMATICS/OTA
Fueling Software Updates Over-the-Air
As cars become more advanced, the amount of software installed increases dramatically in order to communicate everything from emergency warnings about flooding to how a car accelerated prior to an accident. Just as a car must regularly receive an oil-change, they must also ensure proper software updates. The traditional approach of taking the car to the dealer for those updates is expensive and inconvenient for the customer. As a result, telematics allows OEMs to push updates to cars over-the-air (OTA) through a wireless network. Updates can be downloaded into iNAND embedded flash devices, checked for integrity, and then sent to other systems in the car for updates. Additionally, multiple copies of the data can be kept for backup and recovery purposes.
$17B
market by 2021
for automotive telematics7
A TRUSTED PARTNER FOR THE AUTOMOTIVE MARKET
Transportation represents a promising — and challenging — market for digital technology. By providing the required quality and reliability, as well as capacity to meet the growing onboard storage needs, our automotive solutions offer the potential for car manufacturers to push the boundaries of the connected car experience.
Automotive Embedded Storage Solutions
The automotive industry is on the cusp of a disruptive technology phase — cars are not simply mechanical engines but are computers on wheels driving a next generation of hardware and software requirements.
V2V/V2I Communication
V2V/V2I COMMUNICATION
Powering Autonomous Driving
Vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) communications are the next step towards autonomous driving. This technology allows vehicles to share information with each other, as well as road-side units (RSU), parking lots, and other infrastructure, in order to prevent accidents and allow traffic to move smoothly.
SD cards store V2V/V2I communication security keys, which are essential in preventing hacking of messages. The operating system software and message log data may also be stored in the card.
A TRUSTED PARTNER FOR THE AUTOMOTIVE MARKET
Transportation represents a promising — and challenging — market for digital technology. By providing the required quality and reliability, as well as capacity to meet the growing onboard storage needs, our automotive solutions offer the potential for car manufacturers to push the boundaries of the connected car experience.
Automotive SD Card Storage Solutions
Driven by the demands of detailed HD/3D maps, rich graphics and advanced sensors, automotive OEMs and tier 1s are utilizing high capacity and efficiently managed NAND storage solutions.
Driver Recorder
DRIVER RECORDER
More Vehicles to Record Video and Car System Data
Drive recorders are a popular aftermarket product for taxis and shared driving services to record what is going on inside and outside of the vehicle. As vehicles become more autonomous, government regulations and insurance companies will likely require that cars are equipped with recorders that can capture both video and critical car system data.
SD cards are an excellent storage solution to capture drive recorder video and data. The removability allows easy access to the data and for viewing on a PC or other host as well as serviceability and upgradeability.
A TRUSTED PARTNER FOR THE AUTOMOTIVE MARKET
Transportation represents a promising — and challenging — market for digital technology. By providing the required quality and reliability, as well as capacity to meet the growing onboard storage needs, our automotive solutions offer the potential for car manufacturers to push the boundaries of the connected car experience.
Automotive SD Card Storage Solutions
Driven by the demands of detailed HD/3D maps, rich graphics and advanced sensors, automotive OEMs and tier 1s are utilizing high capacity and efficiently managed NAND storage solutions.
Edge Computing
EDGE COMPUTING
Getting There Faster and More Safely with Edge Computing
In the future you won't be the only one driving. Your car will be part of a network communicating with something called ”the edge“. This ”edge“ will be run through edge gateways, which will aggregate data from many cars to provide services such as navigation and guidance through congested traffic, alerts about driving hazards or perilous conditions, automated toll collection, and more.
These edge gateways will be strategically placed within the environment and, as such, will need to be rugged and survive temperature and weather extremes. They also need low latencies to be responsive to changing conditions on the road.
25%
reduction
in carbon footprint through dynamic traffic routing8
A TRUSTED PARTNER FOR EDGE COMPUTING
Edge computing processes data where it is being generated to act on it more efficiently. Using our diverse portfolio of SSDs enables large quantities of fast, reliable, dense, and shock-resistant storage to be provided to gateways. This enables deeper processing of data through more complicated algorithms.
Automotive Solutions — Edge Computing
For more information regarding Edge Computing, please send a message using the link below.
Autonomous Vehicle Development
AUTONOMOUS VEHICLE DEVELOPMENT
Training AI for Autonomous Vehicles
The automotive industry is undergoing significant transformation with electrification and the development of autonomous vehicles. Companies are gathering as much data as possible to help the machine learning (ML) algorithms make smart and lifesaving decisions.
It is widely believed that physical car fleets alone are unable to deliver the amount of data needed in a reasonable time. As a result, manufacturers are now building large virtual data collection fleets.
Data volume estimates suggest a fleet of 100 vehicles will generate between 200-500 PB of raw data. While manufacturers have different approaches to data collection, sampling, and compression, they also need a different approach to storage.
78.6
million
vehicles sold in 20179
10%
of cars
will be self-driving by 203010
A PARTNER IN THE AUTOMOTIVE MARKET
Western Digital understands the challenges facing the automotive and transportation industry when developing autonomous vehicles. From devices to systems, our portfolio of products are designed to not only capture and store mass data sets, but also ensure auto manufacturers can analyze the data to drive new insights.
Automotive Solutions — Autonomous Vehicle Development
For more information regarding Autonomous Vehicle Development, please send a message using the link below.
Digital Customer Engagement
DIGITAL CUSTOMER ENGAGEMENT
Analytics Across the Automotive Value Chain
The automotive industry continues to face dynamic challenges. Digital is changing the way consumers research, purchase, and maintain their vehicles. Having a clear understanding of their needs and behaviors represents a big opportunity for companies to differentiate themselves in the marketplace. Analytics and data management across the entire value chain is how auto manufacturers can gain a competitive advantage.
From product development to supply chain, from manufacturing and marketing to sales and service, an enormous amount of data is generated. The complexity of this data, including where it is stored, makes it challenging to collect, analyze, and act on. To succeed, manufacturers must understand the customer and build a compelling experience throughout the purchase and ownership lifecycle.
78.6
million
vehicles sold in 20179
PERFORMANCE AND CAPACITY FOR AUTOMOTIVE ANALYTICS
Our broad range of solutions address the need for speed when analyzing collected data across the manufacturing value chain. From devices to systems, Western Digital provides the foundation for the cost-effective storing and protecting of vast amounts of data needed to gain the insights necessary to deliver a superior customer experience.
Big Data and Analytics — A Data Lake Infrastructure for the Future
Building a petabyte-scale data lake with one of the lowest TCOs and without compromising performance, scalability, and reliability.
EXPERTS AGREE
Connected cars and autonomous driving technologies are driving incredible value for the automotive industry and have attracted significant investments to “auto tech” in both the private and public markets. Concomitant with this growth is a fundamental shift in the data platforms used to support connected car applications because of their unique requirements. If we look at connected cars and autonomous driving as the next killer app, we can learn from the platform shifts that they are precipitating as harbingers of even greater movements to come.
SOURCE: THE DATA PLATFORM IS KEY TO CONNECTED CARS AND THE INTERNET OF AUTOMOTIVE THINGS BY CRYSTAL VALENTINE, MAPR (IOT AGENDA, 1/29/18)
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Disclosures
1.Source: Data is Driving Automotive Innovation in Japan & Beyond by Charlene Wan, Western Digital (Western Digital Blog, 2/8/18) 2.Source: Connected Car Worldwide, Statista, 2018 3.Source: Share of new cars sold that are connected to the Internet worldwide from 2015 to 2025, Statista, 2018 4.Source: The road to 2020 and beyond: What’s driving the global automotive industry?, McKinsey & Company, August 2013 5.Source: Critical Reasons for Crashes Investigated in the National Motor Vehicle Crash Causation Survey, National Highway Traffic Safety Administration, February 2015 6.Source: Driverless Cars Will Be Part of a $7 Trillion Market by 2050 by David Z. Morris quoted Intel study (Fortune, 6/3/17) 7.Source: Global Automotive Telematics Market, Analysis & Forecast – 2017-2021 Focus on Integrated, Embedded, Information & Navigation Service, and Commercial Vehicle Application, BIS Research, 2018 8.Source: The impact of intelligent routing on traffic congestion by Nick Cohn, TomTom (Automotive Linux Summit, 9/19/12) 9Source: Statistics & Facts on the Global Automotive Industry, Statista 10.Source: By 2035, New Mobility Tech Will Drive 40% of Auto Industry Profits, Press Release (BCG, 1/11/18)
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